Mailing Lists


Prime Earners: Baby Boomers

Contact: Clay Beach
Phone: (615) 356-1100, Ext. 101


These Baby Boomers are in their prime earning years. They have not yet begun to retire. They have become known around the world for their conspicuous consumption. They have the largest homes, the most appliances and automobiles and they travel extensively. Most still have children at home or in college.

They have found their "sweet spot" -- They have the time and money to enjoy full, active, happy, and lucrative lives.

Primarily ages 45-65, the upper middle class Americans on this database are in their prime earning years with these impressive credentials:

  • The concentration of $110,000 income earners is seven times greater than the national average.
  • They are seven times more likely to own a home valued at $700,000 plus.
  • They are over five times more likely to be a professional, an executive in upper management, or owner of their own company.
  • Over 60% are homeowners and they actively purchase products and services through the mail to meet their ever-changing and active lifestyles.

Source: 100% Direct Mail.

Selections With Counts
Minimum order 5,000 records.

Selections Counts $/M
12 Month Recency350,890$110.00
Monthly Hotline43,837$10.00

Other Selections
Age $12.50
Dwelling Type $10.00
Education Level $10.00
Ethnicity $15.00
Gender $10.00
Geography $8.00
Grandparent $12.50
Homeowner $10.00
Income $10.00
Known Internet Users $15.00
Length of Residence $10.00
Mail Order Buyer/Responder (Inquire for Categories) $12.50
Marital Status $10.00
Presence of Children $10.00
Presence of Credit Card $10.00
Reading Preference (Inquire for Categories) $12.50

Method of Addressing:
FTP $75.00/Flat
E-Mail Delivery $50.00/Flat
Key Coding $2.50/M
Run Charges $15.00/M

Commissions, Credit Policy - 20% commission to recognized brokers. Cancellation Charges: Cancellation before five (5) days prior to approved mail date: $200.00 flat fee, plus $15.00/M run charges, plus output media, shipping, and handling charges. Cancellation after five (5) days prior to approved mail date incurs full charge.

Delivery Schedule - Delivery from 1 to 3 working days.

Restrictions - Minimum order 5,000 records. Sample direct mail piece required for list owner's approval. Telemarketing script and SANS number are required for all telemarketing rentals. One year unlimited use may be available. Please inquire. Net name arrangements available. Please inquire. 90% deliverability guaranteed.

Maintenance -Updated monthly. Run through NCOA & Deceased Suppression quarterly.

Please inquire.

List Manager - Beach List Direct, Inc.

Contact: Clay Beach
Phone: (615) 356-1100, Ext. 101


Last Updated: 8/30/2019 11:34:00 AM


Beach List Direct, Inc. 4605 Villa Green Drive, Nashville, TN 37215 USA
┬ęCopyright 2009 Beach List Direct, Inc. Call 615.356.1100
Home | About | Privacy | Resources | Site Map | Contact