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Prime Earners: Golfers

Contact: Clay Beach
Email: cbeach@beachlistdirect.com
Phone: (615) 356-1100 Ext. 6304

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Research continues to show that golfers not only play more as they get older, but that their overall spending on golf also increases. For example, although they represent only about 25% of the total U.S. golfer population, senior golfers (age 50 and above) account for close to 50% of all rounds played and 53% of all spending on golf.

This aging population in the US and the affluent baby boomers segment are spending more on premium new products, as technological advancements and introduction of nanotechnology in golf balls (among other things) are driving sales. This growth can be attributed to more disposable income in the boomer segment, income they are also using to fund their favorite causes. They are good prospects for marketers of high-quality, reputable brands, including sports equipment and travel.

They have found their "sweet spot" -- They have the time and money to enjoy full, active, happy, and lucrative lives.

Primarily ages 45-65, the upper middle class Americans on this database are in their prime earning years with these impressive credentials:

  • The concentration of $110,000 income earners is seven times greater than the national average.
  • They are seven times more likely to own a home valued at $700,000 plus.
  • They are over five times more likely to be a professional, an executive in upper management, or owner of their own company.
  • Over 60% are homeowners and they actively purchase products and services through the mail to meet their ever-changing and active lifestyles.

Source: Mail Order and Retail transactions

Selections With Counts
Minimum order 5,000 records.

Selections Counts $/M
12 Month Recency79,193$110.00
Monthly Hotline6,327$20.00


Other Selections
Age $15.00
Age of Child $15.00
City $10.00
County $10.00
Date of Birth $20.00
Dwelling Type $15.00
Education Level $15.00
Ethnicity $25.00
Family Position $10.00
Gender $10.00
Gender of Child $10.00
Grandparent $10.00
Homeowner $15.00
Income $15.00
Known Internet Users $25.00
Length of Residence $15.00
Mail Order Buyer/Responder (Inquire for Categories) $15.00
Marital Status $15.00
Pet Owners $15.00
Presence of Children $15.00
Presence of Credit Card $15.00
Reading Preference (Inquire for Categories) $15.00
Recency - Quarterly Hotline $10.00
Recency - 6 Month Recency $15.00
SCF $10.00
State $10.00
Travel $30.00
Zip Code $10.00


Method of Addressing:
CD-ROM $50.00/Flat
FTP $75.00/Flat
E-Mail Delivery $75.00/Flat
Key Coding $2.50/M
Run Charges $15.00/M

Commissions, Credit Policy - 20% commission to recognized brokers. Cancellation Charges: Cancellation before five (5) days prior to approved mail date: $200.00 flat fee, plus $15.00/M run charges, plus output media, shipping, and handling charges. Cancellation after five (5) days prior to approved mail date incurs full charge.

Delivery Schedule - Delivery from 5 to 7 working days.

Restrictions - Minimum order 5,000 records. Sample direct mail piece required for list owner's approval. Telemarketing script and SANS number are required for all telemarketing rentals. One year unlimited use may be available. Please inquire. Net name arrangements available. Please inquire. 90% deliverability guaranteed.

Maintenance -Updated monthly. Run through NCOA & Deceased Suppression quarterly.

Usage:
Thompson Cigar

List Manager - Beach List Direct, Inc.

Contact: Clay Beach
Email: cbeach@beachlistdirect.com
Phone: (615) 356-1100 Ext. 6304



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Last Updated: 2/16/2016 5:22:00 PM

 

Beach List Direct, Inc. 4605 Villa Green Drive, Nashville, TN 37215 USA
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