
The
Nautical Club
Category
: Real Estate
The
developer of this luxury condominium resort on the NC coast
needed to begin an initial marketing campaign to reach high
net-worth individuals interested in purchasing vacation/second
home investment property. The challenge was to get out the brand
and drive potential buyers to reservation events around the
state in order to sell "pre-construction" units.
In
addition to providing targeted mailing lists, BLD designed and
produced the mailer, including invitation inserts, signage and
powerpoint presentations for sales events. Managed print and
lettershop vendors, and created and managed the newspaper advertising
program.

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