The Nautical Club
Category : Real Estate

The developer of this luxury condominium resort on the NC coast needed to begin an initial marketing campaign to reach high net-worth individuals interested in purchasing vacation/second home investment property. The challenge was to get out the brand and drive potential buyers to reservation events around the state in order to sell "pre-construction" units.

In addition to providing targeted mailing lists, BLD designed and produced the mailer, including invitation inserts, signage and powerpoint presentations for sales events. Managed print and lettershop vendors, and created and managed the newspaper advertising program.