Levi Strauss & Co.
Category : Retail

Design and production, print management, photography.

Sales tool for LS&Co. for Shirts line. This innovative piece features photography from the ad campaign at the time, plus detail photography we shot to help tell the "shirts" story.

Production hi lights include 5 foil stamps on the outer cover, which is a heavy paperboard that is bound by hand with industrial grommets. Back inside-cover contains hand-applied fabric swatches.

Shown below, and lower left: Billboards, product hangtags, Point of Sale and "Shirts" logotype.