
Levi
Strauss & Co.
Category
: Retail
Design and production, print management, photography.
Sales tool for LS&Co. for Shirts line. This innovative piece features photography from the ad campaign at the time, plus detail photography we shot to help tell the "shirts" story.
Production hi lights include 5 foil stamps on the outer cover, which is a heavy paperboard that is bound by hand with industrial grommets. Back inside-cover contains hand-applied fabric swatches.
Shown below, and lower left: Billboards, product hangtags, Point of Sale and "Shirts" logotype.

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