List Rental Basics

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Compiled Lists

Databases built from public records

A. Compiled Consumer Lists
Basic Geographic and Demographic Characteristics at the Household Level

Sources:
Telephone Books, Newspapers, City and State Government Offices
Birth and Death announcements
Voter Registrations
Real Estate Transfers
Bankruptcies

Available Data Elements include:
Adults by Age and Gender
Household Income
Ethnicity
Marital Status
Presence of Children by Age and Gender
Length of Residence (in years)
Dwelling Type (Single Family Dwelling Units – SFDUs, Multi-Family Dwelling Units – MFDUs)
Telephone Numbers
Geographical Location at the State, SCF, Zipcode, Carrier Route level
Select by Lifestyle and Hobbies
Select by Mail Order Buyer Categories
Select by New Movers
Select by Homeowners and New Homeowners
Select by Recent Bankruptcies

B. Compiled Business Lists
Basic Business Characteristics including geographic and firmagraphics

Sources:
Telephone Books, Newspapers, City and State Government Offices
Business Licenses
Bankruptcies
Industry Directories
Chambers of Commerce

Available Data Elements include:
SIC (Standard Industrial Classification) Code
Annual Sales Volume
Select by Business Credit Rating
Select by Square Feet
Select by Number of PCs
Select by Title of Executive
Select Executives by Ethnicity
Select by Businesses who Own or Rent
Select by Franchise, Brand or Professional Specialty
Select by Yellow Pages Advertising Spend
Select by Geo Radius
Number of Employees
Year Started
Headquarters/Branch Locations
Franchises
SOHOs (Small Office/Home Office businesses)
Import/Export Businesses
Top Contact Name
Geographical Location at the State, SCF, Zipcode, Carrier Route level
Telephone Numbers

 


 

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