List Rental Basics

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Response Lists

Privately owned and built from direct mail and websites

A. Response Consumer Lists
Consumers who responded to a direct mail, email or telemarketing offer (Buyers, Inquirers, Subscribers)

Sources:
Self-reported Surveys
Catalog and Mail Order Purchases
Donors and Contributors to Political, Charitable & Religious Organizations
Magazine Subscriptions
Informercial Buyers
Continuity Clubs (i.e., Book and Music)
Opportunity Seekers
Retail Store Transactions
Travel & Entertainment Offers

Available Data Elements include:
RFM Data (Recency, Frequency, Monetary)
Mail Order Buyers
Mail Responsive
Credit Card Holders
Lifestyle Interests (Travel, Pets, Hobbies, Sports, Internet Usage, Health)
Geographical Location at the State, SCF, Zipcode, Carrier Route level
Demographics (either self-reported and overlaid from Compiled Lists) are often available on Response Lists: Age, Gender, Household Income, Ethnicity, Marital Status, Presence of Children, Homeowners, Telephone Numbers

B. Response Business Lists
Owners and Company Employees who responded to a direct mail, email or telemarketing offer (Buyers, Inquirers, Subscribers)

Sources:
Industry trade publications
Trade associations, clubs and organization memberships
Business catalogs and mail order offers
Business magazines and newsletters (including e-newsletters)

Available Data Elements include:
SIC (Standard Industrial Classification) Code
Annual Sales Volume
Number of Employees
Year Started
Headquarters/Branch Locations
Franchises
SOHOs (Small Office/Home Office businesses)
Import/Export Businesses
Contact Name by Job Title and/or Job Function
Geographical Location at the State, SCF, Zipcode, Carrier Route level
Telephone Numbers

 


 

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