The BLDI Health Insurance Holders by Program & Policy Type file includes individuals who have health insurance through a variety of programs, such as Medicaid, Medicare, Unions, and more. Mailers can also select the policy type of these health insurance holders: HMO, POS, and PPO.

These individuals are responsible and care about the health and wellbeing of themselves and their families. Because health insurance varies so much in coverage and cost, many of these consumers are interested in better quality programs, lower deductibles, special offers, and discounts.

Health Insurance Selects:
Through Medicaid 13,192,293
Through Medicare 15,437,586
Through Other Government Source 9,756,879
Through Place of Employment 22,634,326
Through Union 11,108,145
Through Other Company 18,503,983
Through Agent Representing 1 Company 10,578,073
Through Agent Representing 1+ Company 9,537,424
Through Fraternal or Membership Group 1,928,985
Policy Type: HMO 19,612,995
Policy Type: POS 13,267,623
Policy Type: PPO 21,232,745