Beach List Direct introduces the Concert & Sporting Event Ticket Buyers list. These consumers enjoy being immersed in live musical performances and/or cheering on their favorite teams in person. Whether they typically attend 2-3 events in a month or just a few per year, they have enough discretionary income to spend on these once-in-a-lifetime experiences.
These event ticket buyers are interested in living life to the fullest, and they make fun and entertainment a priority. Some of them love watching and participating in the excitement of a live game, including experiencing the camaraderie they feel with their fellow sports’ fans. Others find the peace and satisfaction of living in the moment while dancing with, listening to, and watching the powerful performances of their favorite musicians.
Source: Survey & Transactional Data