The Giving Gals list contains active and frequent Age 55+ female donors. In the past two decades women have gained attention as a powerful force in charitable giving. Many organizations now focus their fundraising efforts more and more on female donors. Women develop a strong bond with the charities they support, and they derive many personal rewards from their philanthropy including a sense of altruism, self-empowerment, and feeling part of a larger community. Women typically value participating in the organization they support and the more they participate the more they donate. The female donors included in this file are passionate donors to animal, children’s, wildlife and environmental, veterans, political, health related and, of course, women’s issues.
Source: Direct Mail