From greening the home to buying organic to environmental and social causes… If you are marketing to this audience, you are marketing toward a sustainable culture and a green economy. People’s values have changed, along with their lifestyles and purchasing choices.
The Green Americans database is comprised of men and women who dedicate themselves to two basic principles: a healthy and fit lifestyle for themselves and their families, and the restoration and preservation of our earth and all its resources. They pay special attention to a variety of issues and make personal consumer choices related to healthy eating, the protection of the food and pharmaceutical supply chain, holistic health care, physical and spiritual self development, social and political oversight and environmental restoration and protection initiatives.
Source: Direct Mail