Beach List Direct presents the Infomercial Shoppers file, which consists of impulse buyers who enjoy shopping from the comfort of their couches. Whether it’s noon or 3 AM, these folks can be found watching their TVs waiting for the next great invention to come across the screen and into their homes. With credit cards at the ready, these shoppers call in to place their orders for everything from jewelry, cooking gadgets, cleaning products, and electronics to fitness solutions, toys, clothes, and seasonal products.
The top-selling infomercial products include the Snuggie, Proactive skin products, P90X fitness DVDs, the Chuck Norris/Christie Brinkley collaboration – Total Gym, the George Foreman Grill, Bowflex all-in-one workout system, the Showtime Rotisserie, Sweatin’ to the Oldies DVDs, the Ped-Egg, and the Thighmaster.
Canadian Infomercial Shoppers are available, as well:
Universe = 421,157
Last 12 Month Recency = 182,395
Monthly Hotline = 16,227
Source: Infomercial Buyers